Thursday, November 11, 2010
Today is both the start of the G20 Summit and Pepero Day. I'll admit, I'm enjoying the irony of Seoul hosting a conference for twenty of the world's largest economies during one of the most crassly commercial holiday I've ever heard of. Pepero Day was dreamt up less than twenty years ago by Lotte, the manufacturers of Pepero, as a way to boost sales. The date was chosen because, held side-by-side, four sticks of Pepero look like 11/11. And it works; over half of Pepero sales in Korea are during November. Every convenience store I've been in for the past week has had a huge Pepero display next to the register and my students spend today running around the school, handing out Pepero, demanding Pepero from their friends and in general Pepero Pepero 빼빼로!